we’re pulling back the curtain on purpose-driven textiles — going #BehindTheSeams
with the GOTS producers, retailers and community transforming the industry for good.
#BehindtheSeamscampaign 2025
#BehindtheSeamscampaign 2025
Join the Movement
for Sustainable
Textiles!
When: September 1st – 30th, 2026
What: A 360° Awareness and Education Campaign aimed at consumers.
Next September
In 2025
#BEHINDTHESEAMS reached >290M impressions, engaging >144M consumers and driving 850,000+ website visits — revealing a large audience eager to learn about and celebrate certified sustainability!
2026 promises
to continue our annual exponential growth. Get ready for exclusive events, digital experiences, and consumer attention worldwide!
Your Benefits of Participating in the 2026 GOTS Campaign:
Showcase your sustainability efforts: Confidently communicate your story backed by the recognized and trusted GOTS certification framework.
Grow your visibility: Present your certified products and position your brand in front of millions of online consumers.
Join the GOTS community: Collaborate with a network of like-minded brands and companies shaping the future of textiles.
Register Here to Participate:
- 01
Share Customised Campaign Materials: Tailor the campaign to fit your brand and share it with your audience.
- 02
Get Featured on the Campaign Microsite: Showcase your company with a case study on the campaign microsite.
- 03
Social Media Cooperation: Collaborate with us on social media to amplify the campaign's reach.
Join us in making a
difference in the textile
industry
Register now and be a part of the #BEHINDTHESEAMS movement towards a more sustainable future!