we’re pulling back the curtain on GOTS-certified textiles, going #BehindTheSeams with certified producers, retailers and the GOTS community.
#BehindtheSeamscampaign 2027
#BehindtheSeamscampaign 2027
Join the Movement
for Certified
Textiles!
When: September 1st – 30th, 2027
What: A 360° Awareness and Education Campaign aimed at consumers.
Next September
In 2025
#BEHINDTHESEAMS reached >290M impressions, engaging >144M consumers and driving 850,000+ website visits — showing strong interest in learning about GOTS certification and certified textiles!
2027 promises
to continue our annual exponential growth. Get ready for exclusive events, digital experiences, and consumer attention worldwide!
Your Benefits of Participating in the 2027 GOTS Campaign:
Showcase your GOTS certification: Communicate your products and operations that are covered by your GOTS certification and the GOTS criteria.
Grow your visibility: Present your certified products and position your brand in front of millions of online consumers.
Join the GOTS community: Collaborate with brands and companies participating in the GOTS certification programme and #BehindTheSeams campaign.
Register Here to Participate:
- 01
Share Customised Campaign Materials: Tailor the campaign to fit your brand and share it with your audience.
- 02
Get Featured on the Campaign Microsite: Showcase your company with a case study on the campaign microsite.
- 03
Social Media Cooperation: Collaborate with us on social media to amplify the campaign's reach.
Join us in giving us insights
into your #BTS
Register now and be part of our #BEHINDTHESEAMS campaign for greater awareness of GOTS-certified textiles.