Infantium Victoria has been writing a gentle revolution in sustainable children’s fashion ever since 2014. Founded by Dinie van den Heuvel and Julia Gaydina, this small yet visionary company creates high-end, organic and vegan garments which babies and children, up to their pre-teen years, can feel confident and comfortable in. But this is about more than beautiful clothing! With their products, Infantium Victoria writes a letter to the fun of childhood and the love to our planet, stitched with intention and care. With their small but strongly dedicated team, the brand’s story once and for all tells the story of how much heart a business can pour into every fibre and collection.
Clothing Childhood with Care: The Infantium Victoria Way
At the very core of Infantium Victoria is a fierce and tender commitment to transparency in combination with utmost care. Dinie and Julia are not just concerned about how their garments are made but about who makes them, how they live, and how our planet feels the ripple effects. Every design begins with the following question: how can we do better for the world our children are growing into? This ethos touches everything, from their switch to plastic-free garments to their pioneering use of Weganool™, a soft, plant-based wool alternative. Even their logistics resonate with this approach, as the brand is actively choosing trains over planes whenever possible, because slower can be kinder.
Their GOTS certification, obtained in 2019, underlines that deep care into an externally verified promise. It gave their quiet integrity a louder voice, helping parents and retail stores recognise that this brand walks its talk. With GOTS came a deeper dive into every layer of their operations: wage transparency across suppliers, elimination of synthetics, and access to marketplaces where sustainability is the standard. The result? Not just growth in sales, but in trust. Online shop conversions on GOTS-tagged garments jumped 12%, proving that conscious consumers feel the difference and value it.
“Placing the GOTS logo on our hang‑tag tells parents in one glance that the garment respects both the planet and the people behind it,” highlights Julia Gaydina, Co‑Founder & CEO
What makes Infantium Victoria truly shine, is the way they blend romanticism with practical, child-friendly comfort: soft silhouettes, meant for real play and real children. Their Pre-Loved marketplace, launched with a circular purpose, keeps those stories alive across seasons, families, unique stories and homes.
“Becoming a GOTS‑certified company is our greenwashing proof sigil. In a market oversaturated with false sustainability claims, the GOTS logo instantly sets us apart and demonstrates the seriousness of our commitments. It reassures retailers and parents that we are a genuinely trustworthy partner,” says Dinie van Heuvel.
As GOTS enhances its criteria, certified companies grow with it. And grow they will, expanding their impact, deepening their values, and dressing the next generation in garments made not just for the body, but for the soul. And the best part? Infantium Vitcoria truly aims to educate even the youngest and have therefore released a book all about “The Journey of a GOTS T-Shirt”!
