In 1999, Claudia Lanius set out to build a fashion brand around a clear principle: “LOVE FASHION / THINK ORGANIC / BE RESPONSIBLE.” More than two decades later, that idea remains part of the identity of LANIUS, a Cologne-based label known for its distinctive design and focus on material choices.
Today, Claudia is joined by Annabelle Homann, her daughter and the brand’s Managing Director, bringing another generation’s perspective to the business. Together, they navigate the practical decisions involved in sourcing materials, developing collections and maintaining long-standing relationships with suppliers while continuing to evolve the brand.
In July, Susanne Diener, Global Standard Regional Representative for Germany, Austria and Switzerland, met Claudia and Annabelle at the LANIUS headquarters in Cologne.
Their conversation explores the personal motivations behind the brand, how its approach has developed over time, changing consumer expectations and the practical realities of working with materials, sourcing and GOTS-certified textile production.
For Claudia and Annabelle, the discussion is an opportunity to reflect on the role certification plays within LANIUS, the decisions involved in putting the brand’s principles into practice and how their approach continues to develop as the fashion industry changes.
Watch the full video to hear directly from Claudia, Susanne and Annabelle:
