There’s something quietly reassuring about a good stripe.
Crisp, clean and just timeless! Seasalt Cornwall’s iconic Sailor Stripes are a beloved wardrobe staple. But what you may not have realised is that these coastal classics carry something far deeper than Cornish charm: just like the brand itself, they’re GOTS-certified.
At Global Standard, we love to work with brands around the world who are committed to making fashion better. Better for the environment, for people and for future generations. Seasalt Cornwall is one such brand. And their famous stripes? They’re more than just a timeless classic. They’re traceable, socially responsible, and made with organic integrity from the very beginning.
Seasalt’s first shop sold workwear to Cornwall’s fishermen and artists. Over the years, their collections have become synonymous with the brand’s thoughtful approach to style: beautiful, practical, and made to last. Did you know that the Breton shirt was officially introduced as part of France’s naval uniform in Brittany all the way back in 1858? It was then adopted by local sailors, fishermen and civilians across the north of France. Over time, this staple emerged as part of the bohemian and beatnik subculture in the UK, admired for its minimalism and European flair.
But what makes these particular stripes even more iconic today is their GOTS certification. It means you can feel confident that your favourite Breton tee hasn’t come at a hidden human or environmental cost.
GOTS Certification makes an impact when it comes to stripes. Why?
When you go for a GOTS-certified garment, you’re buying verified sustainability. That means:
● The cotton was grown without synthetic pesticides or fertilisers
● Farmers weren’t exposed to harmful chemicals
● Waterways weren’t polluted
● Biodiversity was protected
● And every person who worked on that garment was treated fairly
With GOTS certification, Seasalt can trace their products all the way back to the region where the fibres were grown. That’s not just a feel-good claim: it’s documented, audited, and independently verified. From seed to seam, every step meets strict environmental and social criteria.
And let’s be honest: doesn’t that make the stripes even more beautiful?
