When you put on a piece of clothing, you carry more than fabric against your skin. You carry the story of how it was made: every seed planted, every stitch sewn, every hand that worked with care & dignity.
This September, #BehindTheSeams returns to celebrate these stories for the third time – that makes it a tradition! From 1–30 September, we, Global Standard, and amazing GOTS-certified companies from various steps along the textile value chain are shining a light on the global community of brands, workers, farmers, and consumers who believe in fashion and textile products without compromise.
No Compromises Needed Anymore!
At Global Standard, sustainability is not optional. It’s not a trend or a mere marketing slogan. It’s a commitment to protecting our planet and respecting the people who make our textiles. And the best part? There is no longer a need to compromise between “wearing your values” and making lifestyle-sacrifices. Sustainable textile products come in all shapes, sizes and colours to fit to fit your personal style. Long gone are the days of sustainable textiles being only green or beige – and we invite everyone to discover the impressive variety of GOTS products”.
There are no compromises:
• on organic fibres that nurture rather than exhaust the soil.
• on socially responsible, respectful working conditions and human rights.
• on quality, trust, and transparency.
Every certified product represents a choice for a better industry and a better future.
The strength of #BehindTheSeams lies in its community. From organic fibre fields in India to workshops in Europe, from dye houses in Asia to fashion labels in bustling cities. Every thread is part of a larger fabric.
When we come together, we are more than just individual companies, consumers or activists.
Together we are Global Standard.
This campaign is an invitation to stand as one and to amplify each other’s voices, to share each other’s passion & strengths and to show the world that sustainable textiles are no longer niche, but a powerful global movement.
Love Is in the Wear
Fashion is often described in terms of trends, but the real magic happens in the wearing. The soft touch of a fabric, the quality of a garment that doesn’t give out after a season, the knowledge that no person or our planet was harmed for your comfort. This is where love is (literally) in the wear.
Behind every GOTS-label is a story of care and responsibility that you can feel every time you put it on – and add to it yourself in the process. We’re inviting you all to join our #SpotGOTS challenge and highlight your certified products in your everyday life. Share them on Instagram using #SpotGOTS, and help spread the word about certified beloved textiles. Whether it’s something you already own or something you find in store or online, we’re giving you the tools (and motivation!) to show it off.
To spark engagement, we’re raffling off exciting sustainable prizes to those who participate. Each post helps educate others and celebrate brands – like you – that are leading the way.
Throughout September, you’ll find inspiring stories, videos, and resources here on behindtheseams.eco and across GOTS channels on Instagram, LinkedIn, and YouTube.
Together, we’ll share the stories behind the seams: stories of resilience, responsibility, and innovation. Stories that prove that responsible textile products are not only possible — they’re already here.
(Image by dirts & JPM Trading GmbH)
