There are very few products in life we trust as blindly as the ones we use in our most intimate moments.
A tampon at 7 a.m. on a Monday morning.
A condom on a first date.
A period drink tossed into a weekend bag five minutes before missing the train.
They live quietly in bathroom drawers and jacket pockets, somewhere between routine and necessity. Most people barely think about them…until suddenly they do. Because once you start asking questions about what touches your skin, your body and your everyday life, it becomes strangely difficult to stop.
Where do the fibres come from?
Who made this?
What exactly is in it?
And why do we know more about the origin story of our coffee beans than our tampons?
Berlin-based company einhorn has been asking these questions since 2015. But unlike many brands entering the sustainability space with minimalist packaging and a paragraph about “conscious living,” einhorn approached the topic differently from the beginning: with humour and openness.
Their products, condoms, tampons and period care, are designed not only to work well, but to feel good as products people actually want to buy, carry and talk about. That combination matters more than it sounds, because sustainability often still suffers from an image problem.
Too serious. Too moralising. Too beige.
einhorn understands something essential in that context: people don’t want to be lectured or make compromises. And yet, behind the playful packaging and witty campaigns lies a strong focus on how products are sourced and produced.
Their GOTS-certified tampons are made from organic cotton. Their condoms are made from 100% regenerative natural rubber latex. Their period drink “Hexe” is produced in Berlin with wisely chosen ingredients to help before and during menstruation. And throughout their supply chains, the company works toward greater transparency, long-term partnerships and production practices verified against GOTS environmental and social criteria. Not because consumers spend their evenings reading certification criteria for fun, but because trust is built in the details people have to be made aware of to see.
The interesting thing about products like tampons and condoms is that they exist in a category where performance and comfort are everything. Nobody wants to think too hard about them. You simply want them to work. Quietly. Reliably. Without compromise. But perhaps that’s exactly why standards matter so much here.
The closer a product is to the body, or even in the body in case of HEXE the more invisible trust becomes part of the experience.
GOTS certification helps create that trust through requirements around processing, chemical management and traceability across the supply chain. For consumers, that often translates into something beautifully simple: reassurance.
We live in a world of fast products, faster marketing and endless claims of being “natural,” “clean” or “green.” Somewhere along the way, many consumers become exhausted by trying to figure out what any of those words actually mean. What feels refreshing about einhorn is that the company doesn’t try to create the illusion of effortless sustainability. Instead, it treats their efforts & values as something ongoing: improving processes, questioning supply chains, documenting structures internally and continuously learning.
Maybe that’s why these products deserve better standards!
